Placement Agent Europe: The European fund landscape is highly regulated and competitive. Placement agents play a crucial role in the successful distribution of alternative investment funds (AIFs), particularly in private equity, hedge funds, real estate and infrastructure. They help asset managers gain access to institutional investors, meet regulatory requirements, and efficiently execute their placement strategies.

Why asset managers should work with placement agents

• Regulatory expertise: Placement agents have in-depth knowledge of the AIFMD, MiFID II and country-specific regulations.
• Direct access to institutional investors: Pension funds, insurance companies, banks, and family offices rely on placement agents to identify interesting fund strategies.
• Increased efficiency in the sales process: Asset managers can focus on their core business while the placement agent takes over the investor search and approach.
• Targeted market positioning: Placement agents understand the preferences of individual investors and place funds where they are most likely to succeed.
• Compliance and documentation management: Support in the creation of marketing materials and due diligence documentation in accordance with regulatory requirements.